Planeetta Internet

Informed performed financial due diligence for Axcel and Loopia Group in their acquisition of Planeetta Internet from the founders.

Planeetta Internet, headquartered in Helsinki, Finland, is a provider of webhosting and webservices to more than 20,000 customers. The webhosting services are sold under the brands Planeetta, Ops.Host, Neutech and Besides hosting, Planeetta offers domain registration and cloud infrastructure-services to consumers and companies of all sizes.



Informed advised the sellers in their sale of Billy to Ageras about the financial aspects of the deal. The sales process was backed by a financial databook.

Billy is a danish easy-to-use ERP system for small and medium sized companies, which is sold as software-as-a-service (SaaS) in the danish market.  



Informed performed financial due diligence for Axcel and Loopia Group in their acquisition of WebSupport from the founders.

WebSupport, headquartered in Bratislava, Slovakia, is a Central European provider of web hosting and web services to over 100,000 customers in Slovakia and Hungary. Besides hosting, Websupport offers domain registration and cloud infrastructure-services to consumers and small and medium sized companies.


Add-on acquisition, REKOM

Informed performed financial due diligence for REKOM Group in their acquisition of Øivind Ekeland's seven bars and pubs in Stavanger, Norway.

REKOM is Scandinavia’s Largest Nightlife Group with more than 80 bars, pubs and nightclubs across Denmark, Norway and Finland. The acquisition expands REKOM's footprint in Norway.


Exit Zone

Informed advised the founders of Exit Zone in the merger with Exit Sound.

Exit Zone is a supplier to the Danish niche market within emergency-lighting, while Exit Sound have focus on emergency-sound-systems. 


Informed holds the position as CFO in EveryonePrint, supporting the management in their financial management of the business.

EveryonePrint is a provider of Mobile and Cloud-based Print technology, servicing more than 15,000 customers. The products are mainly sold through re-sellers globally. EveryonePrint was founded in 2004 and is based in Copenhagen with subsidiaries in France, UK, and North America.


Informed advised a consortium of private investors in their acquisition of DAY ET as a carve-out from the fashion company DAY Birger et Mikkelsen.

Informed has, since the consortium acquired the brand in 2018, held the position as interim CFO and assisted the management team in building the organisation needed to run the business on a stand-alone basis and prepare for further growth.

DAY ET designs and produces accessories such as everyday-bags, fashion leathers, workbags, yoga mats, travel trolleys, merino scarfs, gloves etc. The brand was mainly sold in the Nordic countries under the ownership of DAY Birger et Mikkelsen.



Informed performed financial due diligence for Offspring Capital in their acquisition of Mouseflow from the founder.

Informed has, since Offspring Capital acquired Mouseflow in August 2018, assisted Mouseflow with monthly financial reporting and quarterly reporting for the financing bank.

Mouseflow is a web analytics tool that lets users replay visitor sessions, see heatmaps showing where visitors click, scroll, and pay attention, monitor funnels, analyze form performance, and create targeted feedback campaigns/surveys. The software is sold globally as software-as-a-service (SaaS) directly to the end users. Mouseflow was founded in 2009 by Lasse Schou.


Informed assisted the shareholders of Skinetworks gaining financial transparency in their relatively complex group of companies (consisting of 31 different entities within several countries). Within 2 weeks Informed could provide a consolidated overview of income statement, balance sheet and cash flow for the last 3 financial years for the group - despite restructurings of the legal structure and information being spread across several ERP systems and employees.

Skinetworks is a Nordic ski tour operator focusing on destinations in the Alps. Skinetworks operates through Slopetrotter, Nortlander, Danski and three other sub-brands.